Udrive Cars needed some shareable interactive content for their website to raise awareness of the brand and boost Google rankings through link building.
As they are a driving experience company, we decided to create an online driving experience for them. This project felt quite ambitious as I had never worked with VR content before and rendering and optimising the video proved to be quite a challenge. But the outcome was a page where you could select a car that they own, read a fact about it and then take a VR lap around the track.
To help share the content I also produced a double sided flyer, equipped with a QR code that linked to the website. This was then sent out to a list of influencers and important people in the car industry, from editors of car magazines to instagram influencers and blog owners.
Front of flyer
Back of flyer
