Hard-hitting social media to drive recruitment, fan involvement and engagement with the team.
The Leicester Falcons American football team has enlisted me to create ongoing social content with multiple goals in mind. To drive player recruitment, increase awareness and grow the fanbase, create content based around sponsors, players and events involving the club.
Recruitment posters/training schedules -
Division Schedules -
Player profiles -
One form of content creation has been profiles/interviews with both players and coaches.
Sponsor shoutouts -
As a means to repay our sponsors, we also create shoutouts or infographics to push traffic to their sites/social media etc.
